Projects

Commercial Lighting Apparel

Sybilla, Keio Department Store ShinjukuShinjuku Ward, Tokyo

Themed around a warmth of hospitality and elegance of light, creating a lighting scheme befitting of this refined store space

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  • LED
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  • Illuminating the store with LEDioc LED Universal Downlight luminaires which feature a beautiful and natural spread of light, effectively accentuating the aesthetic appeal of the Sybilla range.

  • The bright and open feeling shop space is illuminated with incandescent color LEDioc LED Universal Downlight luminaires to create a refined and calming lighting environment.

  • The items and bags displayed on the unit in a gentle image are illuminated with high color rendering LED light to ensure the truest representation of their color.

  • LEDioc LED EYELAMP Tungsten Halogen Bulb type 7W spotlights are mounted on wiring ducts.

  • A display utilizing the warmth of light to draw out the appeal of the products.

  • Through the use of original lenses and high output COB type LED light, LEDioc LED Universal Downlight luminaires produce a beautiful light devoid of shadow overlaps.

about

Installation date

October, 2022

Location

In October 2022 fashion brand Sybilla opened its store at the Keio Department Store in Shinjuku, Tokyo, which enjoys a location above the highest traffic passenger rail terminal in the world. In anticipation of changes to its environs in the Shinjuku area which will come as a result of the various redevelopment projects in progress, Keio Department Store Shinjuku has been undertaking a program of remodeling works - the first stage of which saw the post-renovation reopening of floors 2 to 7 of the building last fall. Opened in the womenswear area on the third floor, Sybilla is the eponymous brand of its Spanish founder, who has designed an elegant and delicate lineup with beautiful tailoring at its core. With a lineup offering shapes and styles designed for longevity rather than following passing trends, the popular brand features a unique use of colors that has come to be known as "Sybilla Coloring", and it is thought of highly by many fashion-conscious women.

A lighting scheme in keeping with the brand's elegant image has been implemented at the store which is located in a desirable high traffic area by the escalators, with the warm incandescent color of LEDioc LED Universal Downlight luminaires in a mixture of two types of beam models actualizing the design concept of 'hospitality' to create a lighting environment which conveys a heightened sense of comfort and welcoming, and making it a space where customers feel able to take their time, relax and enjoy their shopping.

Additionally, high color rendering Ra90 type spotlights with wireless controls have been deployed for the hanging display areas inside the store area, delivering a lighting scheme that effectively accentuates the colors and textures of "Sybilla Coloring".

Specification

  • LEDioc LED Universal Downlight class120 - 17

  • LEDioc Spotlight for LED EYELAMP Tungsten Halogen Bulb type 7W - 2